The University of Vermont, Western Washington University, Brown University, Harvard University and 90 other universities and colleges have banned the sale of bottled water on campus. This is in response to student activist groups that support eco-friendly efforts by reducing the purchase of plastic water bottles. Other universities have not banned the sale of bottled water because they are concerned that it might drive increased consumption of flavored and sugared beverages.
A wholesale ban of plastic bottled beverages would be more effective than a select ban of plastic water bottles. Companies are trying to stay ahead of the curve by entering the business of customized steel reusable bottles to complement their beverage offerings.
Like any new habit, bringing a reusable bottle for water or other beverage consumption needs to be reinforced. Some companies, such as Starbucks, offer a discount to consumers who bring in their reusable bottle. The Whole Food stores at some locations have begun to charge consumers 10 cent or more per shopping bag, thereby, encouraging consumers to bring their own reusable bag to the stores. Incentives, penalties and other behavior modification system do drive consumer behavior change.
Like remembering to bring your keys and wallet with you when you leave the house, bringing a reusable bottle should st
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