If you review annual reports of Fortune 500 companies, you will notice a recent trend that started about a year or two ago. Sustainability is part of successful corporate strategies. Instead of just contributing to charitable causes (which is a major part of corporate affairs), companies are incorporating sustainability strategies and touting these strategies as good for business and environment.
The following is a link to Proctor and Gambles's corporate website which highlights their sustainability strategy: www.pg.com/en_US/sustainability/index.shtml
The following is a link to Unilever's corporate website which highlights their sustainability strategy: www.unilever.com/sustainable-living/
In addition to "feel good" associations with brands, customers are demanding that corporations (and manufacturers) explore and utilize innovative eco-friendly solutions to protect our environment.
Major companies are trend setters and pursuing aggressive goals such as using 100% renewable energy in their production process as well as using eco-friendly solutions to ensure minimal landfill waste. In addition to minimize wastage throughout the production process, companies are beginning to pursue a cradle to cradle approach for their goods (e.g. imagine when a designer and producer works on product development, they no longer think of only ways to drive customer demand of their goods, they are also ensuring that when the goods have been "used" or "consumed" the goods are either: biodegradable, recyclable and/or reusable.
What does this mean to the end consumer? It means we need to continue to demand and expect innovative products and goods that are eco-friendly. This includes the manufacturing process for the products, product packaging, etc.
What does this mean to corporations and manufacturing companies? Companies that establish viable sustainability strategies will have a competitive advantage and will gain consumer's loyalty. Companies need to partner with manufacturers to create these eco-friendly solutions. Because we are in the cusp of these new eco-friendly advancements, companies are also pursuing non-traditional approaches to eco-friendly solutions. For example, despite being competitors, many major soda companies use the same aluminum cans. Therefore, recycling centers are able to readily recycle the cans. This unified product packaging approach can span across other product categories as well. Often eco-friendly solutions also address a consumer need. For example, when Hanes got rid of their labels on clothes and decided to print their logo directly in the back of their t-shirts, they highlighted this as a consumer benefit (which of course it is, most of us tend to remove the label because it bothers us or irritates our skin). They did not highlight the fact that it saves the production of all of those useless labels! Other companies immediately follow suit in removing labels on their t-shirts and, now it is r
As an individual consumer, visit the websites of your favorite brands and review their sustainability strategy. If they do not have one, contact the company (usually you can do this by filling out an online contact form) and ask them about their sustainability strategy.
Eco-friendly activist trying to make more healthy eco-friendly choices for my family.